Brand Story

PONEY Group is a leading retailer in Malaysia, specializing in a wide range of comfortable and fashionable products for kids.

It houses three well-known brands: PONEY, BABY PONEY and PONEY ENFANTS. These brands offer high quality apparels and accessories for newborns, toddlers and kids up to 12 years old. Founded in 1992 by Mr. Albert Tan and wife, Mdm. Sharon Ng, PONEY Group has grown by leaps and bounds.

In 1992, Mr. Albert Tan decided to take the bold step of developing a brand of his own, beginning with consignment counter in departmental stores. PONEY opened its very first boutique in The Mines Shopping Mall in 1997, showcasing the complete range of products in baby and children apparel. With very promising results, PONEY then established its flagship store at the counter’s premier shopping mall, the KLCC Shopping Mall in 1999. PONEY has positioned itself as one of the leading brands and is ranked among other international brands in all leading departmental stores.

PONEY has over the years progressively and aggressively expanded its distribution networks; and today, it has proudly received remarkable support from millions of customers. PONEY has made its international appearances in Singapore, China, Indonesia, Middle East and other countries.

The three core brands: PONEY, BABY PONEY and PONEY ENFANTS, each delivers superior quality products and exceptional services; gaining loves and supports from customers and business partners. We are now proactively expanding PONEY fashion blueprint, bringing the joyful experience to all the little angels around the world.

PONEY Group Executive Chairman - Mr. Albert Tan

A message by the Founder of PONEY

"Passion in visual merchandising inspired us to create fashion that brings out children’s happiness."

Mr. Albert Tan is the mastermind of PONEY's elevation to the ranks of international children's apparel brands.

Years in textile industry are the fundamental to grow a kids fashion brand. Our founder, Mr. Albert Tan has more than 20 years of textile industry experience under his belt. Ever since then, he has been involving in overall marketing and operation activities of PONEY GROUP. He has always kept abreast with the latest trends of kids apparel market, and has a good sense of Asia fashion industry too.

The inspiration for PONEY came from the desire to create genuine and long-lasting happiness for the children. I want our creations to bring out children’s youthful exuberance and their joyful feeling. That’s my ultimate goal. Together with the inspiration and passion in visual merchandising, we are able to stand tall in the children’s apparel industry.

Nothing is more important than the voice of our customers. I have to admit, PONEY does take pride in listening to our customers. We listen to both children’s and parents’ needs, as we believe that understanding their needs and wants will be the greatest source of ideas for us to deliver great products and excellent services to them. After all, parents always want the best for their children. Our passion for customers’ happiness lies in the comfort and sense of satisfaction (value for money) we provide to each and every customer.

The strong internal ethos of collaboration, dedication and trust is what makes PONEY stands out from other children’s apparel brands. We bound to closely monitor our quality and safety of our production line, with improvisation in innovation and technology. We strongly adhere to quality assurance, as well as indispensable innovation in design. Ultimately, we want to deliver the best products to our customers, and enhance their shopping experiences in our stores. I believe that commitment and engagement are the drives to lead PONEY into its next chapter.

“To be the world’s No. 1 children’s apparel brand” is our vision. In order to achieve that, establishing PONEY Flagship Stores will be our future expansion plans. We aspire to gain a foothold in the Asian markets, before expanding our stores to the rest of the world. We anticipated that PONEY will reach a significant milestone in becoming a global household name for children’s apparel brand.

PONEY, giving you the unprecedented fashion experience enjoyment!

The essential key of PONEY's Evolutionary Fashion

"Designing clothes has always been my gratification; and with each piece, I hope to give a gift that inspires the kids to explore their lives creatively and happily."

Sharon Ng is an extremely talented fashion designer. She is a dedicated and passionate fabric artisan with a taste for creating structural garments for the lovely kids. She had a way of creating a world around her — this contemporary, classic, glamorous, colourful world — that all kids immediately wanted to be a part of. And the clothes, of course, were the way in. Through her creations, PONEY becomes a happy wonderland that every kid would want to go to.

1) How do you stay up to date with PONEY fashion?
2) What do you believe that makes a quality article of clothing?
3) Your designs show a lot of attention to detail. What's your favourite combination of materials when you are designing a collection?
4) Do you have a person in mind when you design?
5) What do you expect the children to feel when they wear one of your creations?
6) What can we expect from your new PONEY collection?
7) What’s in the future for the PONEY kids’ apparel?

PONEY Executive Director - Ms. Sharon Ng