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The most extraordinary retail franchise business plan. You can’t afford to miss it!

As the international leading children’s apparel brand, PONEY always look for business partners who aspire to be the market leader.

What they said about PONEY...

Business Partners

They met PONEY, they love PONEY!

PONEY Retails Concept

PONEY implements a totally innovative “child-oriented” retail concept, which is beyond the traditional retail store concept. We placed great emphasis on product design and quality management. Hence, we offer a “No Worries” exchange policy should our merchandise fails to meet our customers’ expectation. In creating a more holistic experiences across all touchpoints, we enhance children’s “touch and feel” experience and integrate online and offline initiatives for a better engagement. Our motto is “freedom for the children to choose the things they like and enjoy them”. 

PONEY Marketing Strategy 

PONEY diversifies from the clutters of innovations; it focuses on intensifying its investment in product design and quality, traditional and digital marketing initiatives, employees training programs, and dynamic retail strategies to communicate brand and product attributes to customers. These are to ensure that our customers enjoy a world-class customer service and shopping experiences in any PONEY boutiques.

We seek to extend our reach and engagement to customers by composing emotive storytelling to be expressed across customer touchpoints. This is shown in our extraordinary marketing content and programmes, which reasserts our roots of “first-class quality and creating happiness for the children”.

With our remarkable marketing plans, our business partners will definitely be able to grasp the emerging business opportunities in children’s apparel market. Most importantly, PONEY will always be one step ahead of others in the children’s apparel retail industry!

We believe that:
The happiness of children’s and parents' is truly our success, and this belief propels us forward!

If you desire to be the market leader, let us assist you!

PONEY owns three original brands, in which each brand has its own unique facet. The uniqueness of PONEY business is that we offer a privileged franchise opportunity.

We are aggressively seeking professional and enthusiastic business partners, who hold the following criteria:

• Able to prove yourself in operating retail clothing stores or counters with expertise.
• Has experience in brick-and-mortar business.
• Has experience in franchise business.
• Committed to grow together with PONEY.
• Submit a business plan prior to signing of the franchise agreement.
• Provide a minimum order quantity and must-have list.

Golden Opportunity only knocks for once. Get to know more before you decide to invest.

Please contact our International Business Unit department at:



PNS Inquiry
Tel: 03-20827788 (ext 7644) or 012-5258930 (Ms. Ateeqah).